Through the NMCG initiative, many higher educational institutions pledged their support towards the cause of river rejuvenation and water conservation and create holistic platforms for younger generations to become conscious participants towards a sustainable ecosystem. The theme of the event was ‘Igniting Young Minds, Rejuvenating Rivers’.
Addressing the gathering, Union Minister for Jal Shakti, Gajendra Singh Shekhawat suggested organising debates and other competitions in the universities to spread awareness on importance of water conservation and river rejuvenation and urged the leading educators to strive to make their campuses green and water efficient.
Delivering the keynote address, G. Asok Kumar, Director General of National Mission for Clean Ganga (NMCG), said, “It is the younger generations that will be bearing the brunt of the water scarcity and therefore it is most necessary to ignite them to start respecting water, which is ingrained in our traditional values.”

