Team Blitz India
NEW DELHI: High-end luxury cars have seen record sales in India with the three major German companies selling over 27,000 cars in JanuarySeptember 2023. With the upcoming festive season, the growth is expected to continue.
German luxury auto major, BMW, has recorded its best-ever year-to-date sales in the first nine months of 2023. The automaker sold a total of 9,580 units in the said period, out of which 8,998 cars were from the BMW line-up, while the rest 582 units were from Mini.
Vikram Pawah, president, BMW Group India, said, “BMW Group India is on an unstoppable record-breaking path. We posted the highest growth in a decade last year and this trend continues in 2023 by first posting the best-ever half-year and now the best-ever January-September sales as well”.
The other big carmaker, Mercedes Benz reported 11% growth during January- September 2023 by delivering 12,768 cars. According to MD and CEO Mercedes Benz India Santosh Iyer, the carmaker in 2023 is likely beat its previous best sales of 1,582 units in CY22.
Audi India also sold 5,530 cars during January- September 2023 which was an 88% growth (over a low base). Balveer Singh Dhillon, head of Audi India, said that sales were driven by SUV’s which reported 180% growth. “With the upcoming festive season, we are expecting this growth to continue,” he said.
All three German luxury car makers have together sold 27,878 units in January- September 2023 and analyst said at this space the luxury car market will top the previous best of about 40,000 units it touched in CY18. Jaguar Land Rover India has reported highest ever performance in the first half of this fiscal with sale of 2356 cars.