Team Blitz India
NEW DELHI: Apple CEO Tim Cook says the iPhone maker is pragmatically making smartphones in India to become competitive. As Apple ramps up production in India amidst growing tensions between China and the United States, Cook characterised Apple’s focus on making in India as pragmatic.
“I see it as an incredibly exciting market and it’s a major focus for us. In terms of the operational side or supply chain side, we are producing there, from a pragmatic point of view, you need to produce there to be competitive,” Cook said in a post-earnings conference call.
Analysts predict that Apple will make a quarter of its iPhones in India by the end of the year. Last year, Ming-Chi Kuo of TF International Securities said that Apple, contingent on favourable conditions, will elevate its India-made iPhone shipments to constitute 20% to 25% of its global total by next year.