Team Blitz India
NEW DELHI: As Indian travellers pack their bags to escape the scorching heat, there has been a 40 per cent on-year increase in summer travel this year, with hospitality and travel services providers noticing huge demand.
Although, the ongoing general elections have had a minor impact on corporate and Meetings, Incentives, Conferences, and Exhibitions (MICE) businesses, hotels are finding increased retail business, with beach destinations still fighting it out amongst hill stations for the favoured holiday site.
“Those in the Northern part of the country, head to the hills to escape the heat. There is also movement from the cities to nearby tourist or leisure destinations. Industry sources estimate a 30 to 40 per cent increase in the summer travel this year, as compared to last year,” Hotel Association of India, President and Radisson Hotel Group Chairman-South Asia, KB Kachru told PTI.