Blitz Bureau
UAE has transformed its desert landscapes into thriving oases and green spaces while pioneering sustainable infrastructure, according to WAM. This commitment to green development has established the nation as a leading global tourism destination, prioritising eco-tourism and cultural heritage preservation to ensure a sustainable and competitive tourism sector.
These efforts are underpinned by numerous environmental initiatives and forward-thinking strategies that promote responsible tourism and cultivate a culture of environmental stewardship. Building on this commitment to sustainability, the UAE launched the fifth season of the “World’s Coolest Winter” campaign, themed “Green Tourism.”
This initiative, a collaboration between the Ministry of Economy, the National Agricultural Centre and local tourism authorities, aims to promote community’s engagement in agritourism by encouraging visits to farms and agricultural projects.
The campaign aligns with the national domestic tourism strategy, spearheaded by Sheikh Mohammed bin Rashid Al Maktoum, Vice- President, Prime Minister and Ruler of Dubai, to further solidify the UAE’s position as a premier global destination by fostering an integrated tourism ecosystem.
This year’s campaign champions “green tourism,” promoting environmental awareness while showcasing the UAE’s natural beauty and commitment to sustainability. Visitors can explore diverse attractions—from islands and beaches to mountains and nature reserves— while preserving these treasures for future generations. This approach strengthens the UAE’s position as a leading global destination, uniting its rich culture, breathtaking nature, and advanced infrastructure.
The UAE’s focus on green tourism is supported by a robust legal framework protecting natural resources and biodiversity. The nation’s commitment extends beyond tourism, driving sustainability across various sectors, promoting a green economy, and combating desertification and pollution.
