Blitz Bureau
NEW DELHI: Merchants across the country are gearing up the upcoming wedding season, which begins on November 12, 2024.
According to a study conducted by the Confederation of All India Traders (CAIT), the retail sector, which includes both goods and services, is expected to witness business worth Rs 5.9 lakh crore during this wedding season.
The national capital is estimated to see 4.5 lakh weddings and is expected to contribute a massive Rs 1.5 lakh crore alone in business during this season.
With an estimated 48 lakh weddings estimated this season it is poised to be a significant economic milestone for the country’s economy, according to media reports. Last year, 35 lakh weddings generated a total business of Rs 4.25 lakh crore.
This year there is an increase in wedding dates, which is expected to result in substantial growth in business. While there were 11 auspicious dates in 2023, this year there are 18. In India, wedding expenditures peak during two distinct periods: November to mid-December and mid-January to July, commonly referred to as the ‘Wedding Season’. These periods coincide with increased economic activity, especially during the first peak period which aligns with the festive season.
