Team Blitz India
THE sixth edition of ‘Come on Kerala’ was recently held at the Expo Centre Sharjah. Hailed as one of the Middle East’s largest Indian trade, entertainment, and cultural fairs, the three-day event showcased various aspects and dimensions of India’s economic, investment, and cultural landscape, with a particular focus on the State of Kerala.
The event was held under the patronage of Dr. Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. Organised by Gulf Madhyamam in collaboration with the Sharjah Chamber of Commerce and Industry (SCCI), this year’s expo featured significant participation from business leaders and major public and private organisations spanning diverse economic fields, according to Emirates News Agency – WAM.
The event was inaugurated by Ahmad Muhammad Obaid Al Naboodah, board member of SCCI. The opening ceremony was attended by Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, and Hamza Abbas, Chief Editor of Gulf Madhyamam newspaper.
Also present were Jamal Saeed Bouzanjal, Director of Corporate Communication Department at SCCI, and Marwan Al Mashghouni, Director of Government Relations at Expo Centre Sharjah, along with a host of entrepreneurs and economists from the UAE and India.
The exhibition’s pavilions and platforms shared a wide range of investment opportunities offered by the Government of Kerala in the agricultural, industrial, and tourism sectors.
With the participation of prominent business personalities alongside representatives of government entities and major private sector companies, the event hosted a series of conferences and business forums aimed at exploring potential avenues for boosting investment cooperation between the UAE and India.
A variety of cultural programmes, business seminars, art evenings, competitions, and contests, draw thousands of visitors each year, particularly the expatriate Indian community in the UAE. A special highlight of this year’s event was a drawing competition titled ‘Little Artist’. A culinary extravaganza was also on display with dedicated food pavilions offering authentic Kerala cuisine, in addition to other special activities such as the ‘Indo-Arab Women Excellence Award’, the report added.
