Team Blitz India
The mother of a 13-year old Parisian boy, Milan, shared the artwork of her son on Twitter which changed the son’s life. The illustrations, portraying Milan’s unique take on Louis Vuitton’s iconic designs, quickly went viral, catching the attention of French journalist Marie Gentric in November 2023.
Intrigued by Milan’s budding talent, Gentric reached out to Louis Vuitton, urging them to assess the young artist’s drawings. Recognising the potential, Louis Vuitton not only acknowledged Milan’s creativity but also extended a week-long observational internship to nurture his exceptional talent.
In today’s fashion landscape, securing a position in the industry is highly coveted, intensifying competition. Universities worldwide focus on teaching design and consumer psychology, responding to the growing awareness of fashion trends fuelled by social media and influencers.
Louis Vuitton, known for its innovative collaborations with artists like Jeff Koons, Takashi Murakami, Richard Prince, and Yayoi Kusama, has previously challenged industry norms through partnerships such as the groundbreaking collaboration with Supreme, bridging the gap between high-end fashion and streetwear.
Entering 2024, Louis Vuitton continued its trajectory of innovation with the launch of musician Pharrell Williams’s reinterpretation of the classic Louis Vuitton Speedy bag. Departing from the traditional brown canvas, Williams introduced vibrant hues of red, blue, green, and yellow.