Team Blitz India
NEW DELHI: With more Indians buying luxury cars this festive season, Mercedes and Audi witnessed record sales during the period of festive celebrations. The two luxury carmakers have dispatched record units this festive season.
After witnessing slow demand throughout the year, India’s luxury car industry is optimistic about making some profit in the ongoing festival season.
“From Onam to Diwali, this year’s festive season was better for luxury carmakers compared to last year. Improved sales were led by a boost in demand due to strong consumer sentiment, multiple new car launches, and an attractive portfolio,” Mercedes-Benz India Managing Director Santosh Iyer said.
“We have seen record deliveries during Dussehra, Dhanteras and Diwali reflecting customer enthusiasm,” he noted.
The 89-day festive period this year between August 17 and November 14 saw overall passenger vehicle retail sales cross the 10 lakh mark. Whereas, the 71-day festive season last year witnessed sales of around 8.10 lakh units.