Team Blitz India
NEW DELHI: Mercedes-Benz is set to invest Rs 200 crore in India in 2024 and is gearing up to introduce more than a dozen new cars, including EV’s this year.
In 2024, Mercedes-Benz India is planning to introduce over 12 new vehicles, encompassing three electric models. Approximately half of these launches will fall within the top-end vehicle segment (TEV) and will carry a price tag starting from Rs 1.5 crore.
“This year marks a special year as we celebrate 30 years of Mercedes Benz in India. We are going to invest Rs 200 crore more into our factory in Pune. This takes a total investment of Rs 3,000 crore in India now. So that’s a strong statement of intent,” Mercedes-Benz India Managing Director & CEO Santosh Iyer told PTI in an interview.
These investments will be towards manufacturing operations, new product startups and digitisation of the manufacturing process, he added.
Mercedes sold a record 17,408 cars in India in 2023, 10 per cent higher than in 2022.Mercedes expects 25 per cent of its sales in India to come from electric vehicles in the next five years.