Team Blitz India
NEW DELHI: “Meri Maati Mera Desh ” campaign is entering its last phase with Amrit Kalash Yatras nationwide. This pan India outreach initiative aims to reach every household in the country.
In a significant collaborative effort, multiple Ministries, State governments, Nehru Yuva Kendra Sangathan, Zonal Cultural Centers, Central Armed Police Forces, Indian Post, and Ministry of Electronics and Information Technology (Miety) are actively engaged in the monumental task of collecting soil from every household in villages and block levels.
This joint initiative underscores their dedication to achieving this ambitious goal, showcasing their commitment to community service and nation-building. The Ministry of Culture’s zonal culture centres are organizing cultural programmes in rural areas across the nation to create awareness about the campaign and for better outreach. More than 3800 blocks have already organized the “Meri Matti Mera Desh” programme and participation of masses has been overwhelming.
The nationwide campaign “Meri Maati Mera Desh” was launched on 9 August 2023 to honour the courageous individuals, known as ‘Veers’, who sacrificed their lives for the nation. This initiative marks the conclusion of the ‘Azadi ka Amrit Mahotsav,’ which commenced on March 12, 2021, and witnessed extensive public engagement (Jan Bhagidari) through the organization of over 200,000 programmes across India. The initial phase of the “Meri Maati Mera Desh” campaign has achieved remarkable success, with widespread outreach and significant public involvement.