Blitz Bureau
NEW DELHI: The festival of Bhai Dooj brought festive cheer and strong business momentum across India this year, generating an estimated Rs 22,000 crore in trade, according to the Confederation of All India Traders (CAIT) on October 23. Delhi alone contributed nearly Rs 2,800 crore to this massive festive turnover, as people celebrated the special bond between brothers and sisters with gifts, sweets, and traditional rituals.
From applying tilak and exchanging gifts to family gatherings and festive feasts, the day was filled with joy and togetherness. Markets across major cities — including Delhi, Mumbai, Jaipur, Ahmedabad, Lucknow, Kolkata, Chennai, Hyderabad, Bengaluru, Pune, and Indore — witnessed heavy footfall as shoppers flocked to buy sweets, gifts, apparel, jewellery, and festive items. According to CAIT, key categories that saw strong demand included sweets and dry fruits, garments and sarees, jewellery and accessories, electronics, home appliances, and gift hampers.
Travel, cab services, restaurants, and hotels also reported a surge in business activity. Praveen Khandelwal, MP from Chandni Chowk and National Secretary General of CAIT, said that Bhai Dooj not only strengthens family relationships but also contributes significantly to India’s economy. “Bhai Dooj is not merely a family festival; it is the very soul of Indian culture that reinforces the spirit of love, sacrifice, and respect within familial relationships,” he said.
Khandelwal added that this year’s celebrations also supported the government’s ‘Vocal for Local’ and ‘Aatmanirbhar Bharat’ initiatives, as traders encouraged the sale of indigenous products. CAIT reported that sales of Swadeshi goods rose by nearly 50 per cent compared to last year, with strong demand for traditional sweets, handcrafted gifts, dry fruits, and handloom garments. Highlighting the wider economic impact, Khandelwal noted that such festivals showcase the resilience of India’s non-corporate and non-agricultural sector, which plays a vital role in driving the country’s growth.
