Team Blitz India
NEW DELHI: Plush lie-flat beds, fancy wines paired with gourmet four-course meals served on designer tableware, Indian carriers are elevating the luxury quotient for business class passengers, catering to the rising demand.
After two sluggish years due to the pandemic, airlines have not only seen a rousing revival in corporate travel, , but also a new class of leisure travelers willing to spend more for extra legroom and other perks.
Deepak Rajawat, chief commercial officer of Vistara, said the debate over whether the pandemic would drive a shift towards work-from-home and reduce business-related travel has been put to rest. “There has been a phenomenal increase in the percentage that we carry in the front end,” he said, referring to business class flyers,
Air India is seeking to position itself as a world class airline and target more higher-paying customers. On long-haul international routes, the airline’s business class passengers will dine in fine chinaware, access a collection of over 2,000 movies on-board and use amenity kits by Italian luxury fashion house Ferragamo. The airline is planning to amplify its offerings with first class in A350-1000 planes and is also upgrading cabins in its A320 narrow-body aircraft.
