Blitz Bureau
NEW DELHI: With its global marketing operations recently shifted to India, London-based technology company CMF on August 28 said the country has emerged as a strategic hub for the international growth of its sub-brand Nothing. To strengthen this vision, the company has announced the appointment of Himanshu Tandon as Vice President of Business for CMF.
In his new role, Tandon will oversee global strategy, growth, and market execution, with India positioned as the launchpad for CMF’s worldwide expansion. CMF by Nothing aims to create beautifully designed everyday technology products that balance style and performance without compromise.
The company believes India’s fast-growing market and young consumer base make it the perfect foundation for scaling globally. Carl Pei, CEO of Nothing, said CMF was created to fill a gap in the mass-market consumer tech space.
“The segment had become predictable, uninspiring, and overly focused on specifications instead of user experience. CMF brings thoughtful design and innovation, and the market response has been very positive,” he added. “Himanshu’s proven track record and deep knowledge of the industry make him the ideal leader to shape CMF’s next phase of growth,” Pei mentioned.
