Philanthropy, derived from the Greek word “philanthropia,” meaning “love of humanity,” has evolved significantly over centuries. Initially rooted in religious and moral obligations, it has transformed into a structured effort to address societal issues through various forms of giving. Philanthropy encompasses donations of money, time, and resources by individuals and organizations to improve human welfare and promote the common good.
Historically, philanthropy was closely tied to religious practices, with charitable acts primarily driven by faith-based motivations. During the Enlightenment, secular approaches began to emerge, emphasizing reason and scientific advancement. The 19th century marked a pivotal shift as industrial magnates like Andrew Carnegie and John D. Rockefeller established foundations that introduced systematic approaches to philanthropy. These foundations laid the groundwork for modern philanthropy by adopting management methods from the business world.
In the 20th century, philanthropy expanded further with the establishment of private foundations and corporate giving programs. The rise of technology and social media has also reshaped how individuals engage in philanthropic activities, making it easier to reach broader audiences and foster transparency.
However, as philanthropy has grown in scale and complexity, so too has the wealth divide. The concentration of wealth among a small elite has led to what some call “top-heavy philanthropy,” where a few wealthy individuals wield significant influence over charitable activities. This trend poses risks to the autonomy of the nonprofit sector and even democracy itself. As wealth becomes concentrated in fewer hands, philanthropic power follows suit, potentially distorting its intended purpose of serving the common good.
Recent research highlights how income inequality can impact charitable donations. Studies suggest that people are less likely to donate when wealth disparity is greater. This shift in giving behavior indicates that growing inequality might reinforce itself, as those with fewer resources feel less inclined or able to contribute. Moreover, as charities become more reliant on major donors due to declining broad-based support, these donors gain increasing influence over charities’ activities and missions.
Against this backdrop of evolving philanthropy and growing inequality, we were honored to have as a recent guest on The Caring Economy, Latanya Mapp, a transformative leader in the sector. Recently appointed as the President and CEO of Rockefeller Philanthropy Advisors (RPA), Mapp brings over 30 years of experience in nonprofit capacity building and a deep commitment to social justice. Her career is marked by significant roles at the Global Fund for Women and Planned Parenthood Global, where she championed initiatives that empowered women and strengthened democratic processes.
Mapp’s journey into leadership is deeply rooted in her passion for social justice. Her early career at the NAACP Legal Defense and Education Fund laid the foundation for her advocacy work. Over the years, she has held influential positions at organizations like UNICEF and USAID, where she honed her skills in global human rights advocacy. These experiences have shaped her vision for RPA, where she aims to leverage philanthropy as a tool for sustainable social impact.
Joining RPA as President and CEO in January 2024, Mapp was drawn to the role by its alignment with her personal mission: accelerating philanthropy to create a just world. She envisions RPA as a catalyst for change, emphasizing the importance of investing in women-led initiatives to strengthen democracy. Her leadership philosophy is informed by her book, The Everyday Feminist, which explores sustainable social impact and guides her strategic direction at RPA.
With decades of experience in nonprofit capacity building, Mapp identifies several critical challenges facing the sector today. She emphasizes the need for funders to “take the back seat” and empower nonprofit leaders—a strategy she plans to implement at RPA. By fostering an environment where nonprofits can lead, she believes philanthropy can more effectively address pressing global issues.
Mapp’s work with organizations like the NAACP Legal Defense Fund and USAID has profoundly influenced her perspective on philanthropy and social change. She recalls a pivotal moment in her career that solidified her commitment to social justice: serving as a delegate at the Fourth World Conference on Women in Beijing in 1995. This experience reinforced her belief in the power of collective action to drive meaningful change.
RPA’s role as an advisor, fiscal sponsor, and thought leader presents unique opportunities for Mapp to drive impactful change. She plans to leverage these roles by fostering collaboration among diverse stakeholders and emphasizing practical application in philanthropic efforts. Her teaching experience at Columbia University underscores this approach, as she integrates academic insights with real-world strategies.
Looking ahead, Mapp sees technology and innovation playing crucial roles in the future of philanthropy. By harnessing digital tools and innovative practices, she believes nonprofits can enhance their impact and reach broader audiences. Her global experience informs her approach to balancing local needs with global perspectives, ensuring that philanthropic efforts are both inclusive and effective.
Today’s philanthropic landscape is marked by several key trends that reflect its ongoing evolution. Trust-based funding is gaining traction as donors seek genuine partnerships with organizations. Collaborative funding efforts are addressing systemic issues collectively while policymakers prioritize expedited movement of funds. There is also a growing emphasis on accountability and mission alignment within nonprofit organizations.
Emerging technologies are reshaping philanthropy as well; digital platforms enable more efficient giving processes while data analytics help connect donors with causes that resonate with them. These advancements offer new opportunities for engaging younger generations who prefer tech-driven philanthropic solutions.
Reflecting on her journey, Mapp shares an important life lesson: “Stay true to your values, even when it’s difficult.” Her commitment to integrity and empowerment has guided her career and continues to inspire those around her. As she leads RPA into its next chapter, Mapp remains focused on creating positive social impact through purpose-driven philanthropy.
Mapp’s leadership at Rockefeller Philanthropy Advisors marks a significant step forward in advancing social justice through strategic philanthropy. Her vision for RPA is one of empowerment, collaboration, and innovation—principles that will undoubtedly shape the future of philanthropy under her guidance.
As we noted on this episode of The Caring Economy, let us carry forward Mapp’s message: creativity combined with authenticity has the power to transform not only brands but also communities around us. Tune in next week as we continue exploring stories of purpose-driven leaders who are shaping our world for the better!
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