Team Blitz India
As inflation cools, shoppers have largely resumed more predictable shopping behaviours after years of tumult and in-store shopping enjoyment is notably trending upward, according to a report.
Based on survey interviews conducted monthly since October 2021, the Morning Consult report provided an insight into how shoppers’ behaviour is changing over time. The analysis showed the pain of higher grocery bills is abating, which is alleviating financial pressure. Morning Consult is an American business intelligence company that specialises in online survey research technology.
Among the key takeaways, the report released in May found were grocery spending “was less volatile”, shopping in stores “was fun again”, and BPOIS (buy online, pick up in store) is here to stay. According to its findings, monthly expenditures in the grocery category have been steady in recent months, while the beauty and personal care category is seeing a downward trend in spending.
Meanwhile, after a large dip in 2023, shoppers are seeing improvements in the store experience. A decrease in inflationary pressure on shoppers’ wallets makes shopping more fun, but retailers should still be cognizant of the impact of decreased staffing and inventory levels on store quality.
The report added that BOPIS fulfilment is here to stay, especially for personal electronics and home furnishings. The reasons shoppers choose store pickup versus home delivery are actually very similar. Convenience reigns and increasing shipping fees aren’t yet a differentiator, it explained.
