Blitz Bureau
NEW DELHI : At the company’s 113th AGM address, Sanjiv Puri, Chairman and Managing Director, ITC Ltd, shared his vision on ‘ITC: Stakeholder Value through Purposeful Performance’. In his address, Puri said ITC’s digital investments power mainstreaming of the digital-first culture, transforming all facets of operations – from insighting to product development, smart sourcing to on-time efficient delivery, superior brand engagement, and marketing through real-time content, connect, and commerce.
“ITC’s Trade Marketing & Distribution infrastructure has transformed into a smart omni-channel network, with a 2x growth in market coverage with three out of four retailers carrying our FMCG products,” Puri said. ITC has also launched six exclusive D2C platforms. The e-B2B platform of ITC, UNNATI, continues to be rapidly scaled up, covering nearly seven lakh outlets.
ITCMAARS — the ‘phygital’ eco-system that enables wider agri-tech adoption — enhances efficiencies and access to markets as well as financial services. Leveraging the power of collectives, the ITCMAARS ecosystem now constitutes over 1,650 FPOs covering more than 1.5 million farmers.
