NEW DELHI: Nearly 23 crore people tune in to Prime Minister Narendra Modi’s ‘Mann ki Baat’ programme on the last Sunday of every month with 65 per cent listeners preferring to hear the talk in Hindi, according to a survey conducted by IIM-Rohtak.
The survey also found that the ‘Mann ki Baat’ programme, the 100th edition of which will be broadcast this coming Sunday, is heard more on television channels followed by mobile phones, with radio listeners accounting for 17.6 per cent of the total listenership. It found that more than 100 crore people have listened to the programme at least once, while around 41 crore were occasional listeners.
“As many as 44.7 per cent of the total listeners hear the programme on television sets, while 37.6 per cent tune in on mobile phones,” Dheeraj P Sharma, Director of IIM-Rohtak, told reporters on April 24.
Prasar Bharti Chief Executive Officer Gaurav Dwivedi said apart from 22 Indian languages and 29 dialects, ‘Mann Ki Baat’ is broadcast in 11 foreign languages such as French, Chinese, Indonesian, Tibetan, Burmese, Baluchi, Arabic, Pashtu, Persian, Dari and Swahili. Dwivedi said the programme is being broadcast by more than 500 centres of the All India Radio.
