Blitz Bureau
NEW DELHI: The Government has warned access service providers and their delivery telemarketers to come forward and take effective measures to curb bulk communications and spam using voice calls.
The Telecom Regulatory Authority of India (TRAI) held a meeting with the industry stakeholders in the national capital to discuss action on spammers, amid growing consumer complaints about unsolicited commercial calls.
According to the Government, the deliberations were on instances of misuse of headers and content templates without the knowledge of entities. The stakeholders also discussed steps taken by access service providers and delivery telemarketers to identify and trace the entities responsible for sending such messages and to take corrective measures to prevent such cases.
They also informed about the control of promotion calls whether robotic calls, auto-dialler calls or pre-recorded calls, and migration of all such enterprise business customers on the Distributed ledger technology (DLT) platform for sending bulk communication in compliance with the TRAI regulations. TRAI has sought proactive action from all the stakeholders, specially access service providers and their delivery telemarketers, to take immediate action.
