Mission LiFE launched by Prime Minister Narendra Modi focuses on environmentally conscious living, promoting mindful and deliberate utilisation instead of wasteful consumption. The initiative aims to create a global network of individuals called Pro-Planet People (P3) committed to adopting and promoting eco-friendly lifestyles.
Recently, a five-day mass awareness programme promoting Mission LiFE was conducted from 20-24 March 2023 by Environmental Information, Awareness, Capacity Building and Livelihood Programme, Programme Centres and Resource Partners (EIACP PC-RP) of Delhi, Uttarakhand and Punjab. About 59,500 people (including 2000 live participants through YouTube) took part in the awareness programmes on Mission LiFE and its themes organised by EIACP. The awareness activities were conducted in Haridwar, Rishikesh, and Dehradun, targeting local communities and students. The programme inspired people to adopt eco-friendly lifestyles and create a global network of environmentally conscious individuals committed to making the world a better place.
At Haridwar, the campaign was carried out at Har-ki-Pauri, Upper and lower market and Kotwali Chowk. March past, pledge and interactive sessions were carried out at Doon University, Shree Dev Bhoomi Institute of Technology, Kingston Imperial Institute of Technology, Gurukul Kangri Vishwavidyalaya and Patanjali University. The programme witnessed active participation from various communities, students, and faculty members.
At Parmarth Niketan, the participants were informed about the significance of Mission LiFE during the evening Ganga Aarti where Swami Chidanand Saraswati and Sadhvi Bhagavati Saraswati emphasised the importance of eco-friendly living.
