Team Blitz India
NEW DELHI: Reliance Retail has partnered with General Mills, a leading US-based multinational manufacturer of branded processed consumer foods, entering into the fast-growing snacks segment as per its ambition into the FMCG segment.
Its step-down FMCG arm Reliance Consumer Products Limited (RCPL) announced its foray into the western snacks category on May 26 with the launch of Alan’s Bugles in the Indian market.
“For the first time ever, snackers in India can enjoy Bugles, the international corn chips snacks brand with more than 50 years of heritage, owned by General Mills and available across major global markets including the UK, US and the Middle East,” said a joint statement.
Under the brand Alan’s Bugles, RCPL will offer a top-notch snacking experience, which will be available at pocket-friendly price points starting from Rs 10 in flavours such as Original (Salted), Tomato and Cheese.
