NEW DELHI: Nitika Kapoor Bindra, wife of Rahil Bindra, has played no less an important role in ensuring that Brand Moets not only grows, but also ventures into newer pastures.

She is the Founder and Creative Director of Taste Cinemas, India’s first immersive dining experience, launched in 2023. Pioneering a 5D concept, Taste Cinemas curates event-based evenings where guests quite literally eat what they watch, with meticulously designed 8-10 course menus inspired by iconic films and series, brought alive through props, theatrics, and world-class culinary creativity.

Nitika founded Taste Cinemas – at one of Moets’ Gurugram platforms – combining her background in mass communication, digital marketing, and hospitality industry with her passion for films and food. The idea was simple, yet unique – to let audiences eat what they watch. Every menu is designed to reflect iconic moments from the film, with each course served in sync with the story unfolding on screen.