Team Blitz India
NEW DELHI: In response to the rising concerns over the spread of deepfakes and misinformation, the Government has issued an advisory to social media platforms, urging them to comply with IT rules. The advisory emphasises the need for clear communication to users regarding content that is not permitted under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules.
Deepfakes, which involve the use of artificial intelligence to create highly convincing fake videos or audio recordings, have become a growing challenge for platforms in combatting disinformation.
The recommendation requires intermediaries (digital and social media platforms) to explain to users clearly and exactly the forbidden content outlined in IT Rules.
“The Ministry of Electronics and Information Technology (MEITY) has issued an advisory to all intermediaries, ensuring compliance with the existing IT rules,” it said.
“The content not permitted under the IT Rules, in particular those listed under Rule 3(1)(b) must be clearly communicated to the users in clear and precise language including through its terms of service and user agreements and the same must be expressly informed to the user at the time of first-registration,” the advisory said.
