Blitz Bureau
AT the illustrious 78th Cannes International Film Festival, a symbol of cinematic prestige and international glamour, India found a powerful ambassador in Yogesh Lakhani, Founder and Chairman of Bright Outdoor Media.
Known for his pioneering contributions to the media and entertainment industry, Lakhani brought more than just star power to the red carpet; he brought the promise and presence of a rising India in global cinema.
Walking among legends and luminaries, from Hollywood’s elite to Bollywood’s most celebrated stars, Dr. Lakhani stood tall – not only as a distinguished guest but as a symbol of ambition, progress, and vision.
Clad in a timeless black tuxedo, he carried himself with the poise of a seasoned leader and the enthusiasm of a dreamer who made it to the very heart of the global film community. Lakhani was invited by Ficci and NFDC in recognition of his contribution to the entertainment industry and his consistent support for cinema in the country. His presence at Cannes marked the growing global acknowledgment of Indian enterprise, innovation, and influence in storytelling, branding, and entertainment.
For over 40 years, Bright Outdoor Media has played a pivotal role in this journey – promoting lakhs of Indian films, mega entertainment events, concerts, music albums, OTT channels, and more through its larger-thanlife hoardings that have become an iconic part of India’s media landscape. Reflecting on his experience, Lakhani said, “Truly a surreal moment to walk the red carpet at the Cannes Film Festival this year…it felt like a dream come true.”
