Team Blitz India
NEW DELHI: India is the largest gaming market in the world, boasting a user base of 568 million gamers and over 9.5 billion gaming app downloads in 2023, a recent report has revealed.
The report, titled Robust Fundamentals to Power Continued Growth, found that India contributes approximately 20% of the world’s total mobile game downloads surpassing even the combined download totals of the next two: the US and Brazil.
The introduction of vernacular languages and Indian themes on various apps and games are expanding the addressable user base to non-English speaking clusters. Current internet growth in India is driven by new users from rural areas (13% as compared to four per cent urban), who predominantly prefer vernacular content.
Approximately 40 per cent of the gaming populace in India comprises women. Until three years ago, only one in five gamers in India was a woman.
