Blitz Bureau
PRIME Minister Narendra Modi has said the forthcoming World Audio Visual & Entertainment Summit (WAVES) will provide a new global identity to India’s creative prowess. Addressing the audience at Utkarsh Odisha – Make in Odisha Conclave in Bhubaneswar, PM Modi highlighted how major events like WAVES not only generate significant revenue but also build perceptions and push the economy.
He underscored the immense potential of such initiatives to harness India’s vast pool of creative talent and position the nation as a global leader in the media and entertainment sector. PM Modi said that eastern India is a growth engine in the development of the country and Odisha plays a key role in it.
He emphasised that numerous opportunities were opening up in this region, more than ever before since independence.
The Prime Minister called upon all the industry leaders attending the grand conclave to invest in Odisha as now is the right time to invest in the state’s development journey.He also assured that their investment would lead to new heights of success.
WAVES 2025 presents a unique confluence of India’s rich cultural legacy and modern creativity, offering platforms for everyone—from creators of classical and semi-classical music to creators of modern music of EDM and innovative advertising professionals, designers and creators for Khadi. This dynamic blend of past and present is exemplified in challenges like Wah Ustad, celebrating India’s traditional musical heritage, Resonate: The EDM Challenge, embracing modern global music trends, and Make The World Wear Khadi, which seeks to reimagine India’s iconic fabric as a global symbol of sustainable fashion.
These three challenges were launched by Union Information and Broadcasting Minister Ashwini Vaishnaw along with WAVES Bazaar and WAVES Awards, on January 27 where he urged the creators to help India become the global capital of content creation.
Together, these initiatives provide content creators with unparalleled opportunities to showcase their talent, bridge tradition and innovation, and gain recognition while contributing to India’s cultural and creative renaissance. These challenges join a diverse lineup of total 31 Create in India Challenges, offering a stage for content creators across various genres to showcase their talent.
