Team Blitz India
NEW DELHI: The Board of Control for Cricket in India (BCCI) is trying to lure global giants Amazon.com Inc. and Alphabet Inc. to bid in the media rights auction of its team’s games for the Indian Premier League (IPL).
The proposed starting date of the auction process for the media rights of the so-called bilateral series, played by the Indian team against other countries, for the next five years is postponed by at least two weeks as the BCCI reaches out to more firms to drum up interest in the property, according to people familiar with the matter.
The lukewarm response by media firms ahead of the auction highlights the struggle to make money amid weak advertising revenues, with the shorter-format IPL being the top cricket property garnering higher viewership over the years. The sale process is running two weeks behind a timeline suggested by its adviser, Ernst & Young, under which auctions would have been completed by August end, they said
